In 2017, Raf Simons arrived at 205 West 39th Street in New York City, the address of Calvin Klein's headquarter where he was appointed to be the new Chief Creative Officer within the brand. This not only meant that he was responsible for rebranding Calvin's High Fashion Line from CK Collection to Calvin Klein 205W39NYC, he also applied his genius to the more affordable clothing of Calvin Klein and had creative control over every creative process from store design to marketing campaigns.